August . 30 . 2012
The 9th annual Music & Image conference, a component of a year-round partnership between the Atlantic Film Festival and the East Coast Music Association, announces the program for its four-day conference in Halifax, Sept. 13-16 as part of the 32nd Atlantic Film Festival (Sept. 13-20).
Building on the strength of Atlantic Canada’s musical talent, the event will host showcases, professional development opportunities, networking sessions and one-on-one business meetings with international music buyers in the film, TV, marketing and new media industries.
This year, the Music & Image conference focuses on transmedia and social media marketing as ways to connect musicians and content creators to develop a broader reach and bigger audiences.
“Our theme this year is well-timed, as business models in the creative industries are shifting,” said Andrea Dawson Thomas, director of operations for the Atlantic Film Festival. “We have a number of new buyers and companies participating in the conference, and attendees will have the opportunity to explore many topics, including different media platforms and how cross-collaboration can support the creative process, attract talent, and promote projects.”
Based on the tremendous success of last year, the 10 X 10 Music Video Program returns to the event and offers ten Atlantic Canadian filmmakers and ten Atlantic Canadian musicians, the chance to work together, create a music video and see one team emerge with the RBC 10 X 10 Emerging Artist Award ($10,000 cash split between filmmaker and musician).
In addition to the program discussed above, there are two events on sale now to the general public. The first is The Soundtracks & Stories Songwriters’ Circle taking place at The Carleton on Sunday, Sept. 16. This annual songwriter showcase will feature top Atlantic Canadian songwriters, Matt Mays, Tim Baker (Hey Rosetta), Andy Brown, John MacPhee (Paper Lions) and host, Rose Cousins. The second is the Spotlight Luncheon at the Lord Nelson on Sunday, Sept. 16. The event focuses on the concept of “What is film without music?” will feature performances by Jill Barber, Alex Madsen (The Divorcees), Christina Martin and Joel Plaskett.
“Since 2004 the East Coast Music Association has partnered with the Atlantic Film Festival to present the Music & Image program,” said Scott Burke, Executive Director of ECMA. “We are delighted to play our part in bringing together leading East Coast music talent and film, television and related media creators, providing them showcase and networking opportunities with music supervisors from all across the continent. Music is such a fundamental part of film and television – and the Music and Image Program is intended to make sure East Coast music plays an integral role in this industry.”
Music & Image is also highlighting three fascinating backstage music documentaries this year, including Charles Bradley: Soul of America/Brute Force on Monday, Sept. 17, Searching for Sugar Man on Tuesday, Sept. 18 and Jobriath A.D. on Wednesday, Sept. 19.
For the full Music & Image schedule, visit: http://www.atlanticfilm.com/industry/music-image/conference-2012
To register for the Music & Image Conference, visit: http://www.atlanticfilm.com/industry/music-image/delegates/registration
For tickets to performances and screenings, call 902-422-6965 / 1-888-968-9090 or visit http://www.atlanticfilm.com or http://www.ticketpro.ca. Tickets are also available at all TicketPro outlets in Nova Scotia, including Video Difference (6086 Quinpool Road). Please note that TicketPro outlets accept cash or debit only. Tickets are also available at the Festival Box Office in Park Lane Mall (5657 Spring Garden Road). For hours of operation, visit: http://www.atlanticfilm.com.
About the East Coast Music Association:
The East Coast Music Association (ECMA) is a regional collaboration of people in the music industry of Atlantic Canada. The ECMA's mission is to foster, develop, promote and celebrate East Coast Music and its artists locally, regionally, nationally and internationally. The ECMA annually produces one of the top music industry events in Canada, East Coast Music Week including Awards, Festival, and International Export Buyers Program. Our 25th Anniversary event will take place in Halifax March 6-10, 2013.
About the Atlantic Film Festival:
The Atlantic Film Festival is an eight-day celebration of film, video and music from around the world. It is a festival that turns Halifax –a charming and historic seaside city – into an international mecca for the arts, abuzz with filmmakers, industry types and film lovers. What began in 1981 as a tiny, grassroots operation in St. John’s, Newfoundland has blossomed into one of Canada’s premiere film festivals. The cornerstone September Festival includes year-round industry and community events for every taste.