Position: Chief Executive Officer
Company: Americana Music Association UK - London, England, UK
Stevie joined the AMA-UK team shortly after it was founded and became CEO in 2014. She developed the first UK Americana Awards in January 2016, now called ’UK Americana Music Week’. The Association continues to grow in strength in numbers, working throughout the year to keep the Americana genre vibrant in the busy UK music scene, working with festivals, artists, media and promoters across the country. Stevie was instrumental in creating the Official Charts for the Americana genre, with the Official Charts Company making the weekly album chart a reality from 2016. As well as working for the AMA-UK Stevie is an entertainment & retail entrepreneur, she founded Union Music Store in 2010, the only UK roots specific record store, and has hosted hundreds of in-stores & gigs. In 2020, Stevie launched a consultancy and management agency “All I Want” and has since been a mentor for many artists in the Americana & Folk scene.