Lou Plaia is the A&R Director, North America for Sentric Music Group, a global, award-winning independent music publisher. Plaia's main role is to add to Sentric’s roster via new signings, business opportunities, partnerships and acquisitions. Sentric offers rights management services to over 400,000 songwriters and represents more than 3.8 million works globally either directly or via partners, including publishers, labels, management companies and distributors that benefit from Sentric’s publishing administration, co-publishing, creative services, and sync licensing. Sentric proudly represents songwriters from all genres at all levels of their career. In 2006, Plaia co-founded ReverbNation and “disrupted” the music business by offering ALL artists the promotional tools, distribution, publishing administration, and opportunities that were previously only available to artists who were signed to record labels. From 2002-2005, Plaia was the Head of Marketing and Artist Development for Atlantic Records imprint, Lava Records. And from 1990-2002, Plaia was VP of Strategic Marketing at Atlantic Records.