Trisha Carter
VIP Delegate
Position: Senior Director, Business Development
Company: Canadian Independent Music Association (CIMA) - Toronto, ON, Canada
With more than 20 years' experience in the music industry and international trade, Trisha heads CIMA’s global export service, Music Export Canada, delivering international market and business development initiatives, showcases, and Canada House venue takeovers through strategic partnerships at various conference festivals around the world. Trisha's work has helped to establish the trusted Canada brand at the foremost events across the globe, including SXSW (USA), The Great Escape (UK), Reeperbahn (DE), FIMPRO (MX), and many more. To support CIMA members’ business and professional development interests, Trisha develops uniquely targeted custom missions and has led Canadian delegations and their artists to markets in Japan, Chile and Portugal, as well as bringing inbound delegations from Australia, France and Eastern Europe to Canada. Trisha is leveraging her vast experience in developing Canada's largest music export office along with extensive international networks to work closely with Canada's music industry to develop and implement business continuity strategies in our present and shifting landscape.

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