Ísleifur has spent over 25 years shaping Iceland’s live events landscape, dedicating his entire adult life to creating concerts and cultural experiences. As the founder and CEO of Sena Live, Iceland’s leading live event company, he has played a key role in elevating the country’s concert scene — bringing world-renowned artists like the Eagles, Justin Timberlake, Justin Bieber, Andrea Bocelli, and Ed Sheeran to Icelandic stages. Sena Live also produces shows for some of Iceland’s most celebrated talents, including Sigur Rós, Björk, Ólafur Arnalds, and Laufey.

Iceland Airwaves is an immersive, multi-genre music festival held across a multitude of venues in the country’s capital, Reykjavík from November 5-7. The festival showcases acts ranging from unheard-of up-and-comers to headline status artists, ranging from established international talent to the country’s rich melting pot of domestic rising stars.