Brady Dedam is an Indigenous founder and the co-creator of Magnetic World Music Festival, built alongside his twin brother Bradley. Rooted in Atlantic Canada, Magnetic World was created with a simple but powerful purpose: to give people an unforgettable, genuinely enjoyable experience through music, culture, and community.

Brady leads Artist Relations, overseeing talent booking, hospitality, and artist experience, ensuring world-class standards from first contact to final performance. Under his leadership, Magnetic World has hosted some of the biggest names in EDM and hip-hop, including Deadmau5, Dom Dolla, 21 Savage, and The Kid Laroi.

Today, Brady continues to expand the festival’s footprint, programming genre-spanning lineups that blend EDM, hip-hop, and crossover sounds. A core pillar of his work is creating meaningful opportunities for emerging artists, using Magnetic World as a platform to help rising talent shine on a global scale, while positioning Halifax as a premier destination for live music and cultural tourism.