Holly is the Program & Development Lead at SOCAN Foundation, where she introduces and enhances programming available to music creators across Canada. Holly manages and fundraises for programs including the Incubator for Creative Entrepreneurship, Equity X Production Mentorship, the Her Music Awards, the Indigenous Music Awards, and more.

In her capacity as a freelance and professional grant writer, Holly served as the funding coordinator at Valeo Arts Management, working to nurture a diverse roster of Canadian talent, including The Halluci Nation, Haviah Mighty, Jean-Michel Blais, and Jeremy Dutcher. Holly’s passion and expertise lies in helping artists develop sustainable careers as creators. Getting her start in the music industry by interning at Arts & Crafts Records, she has held positions at Bell Media, CBC, and Apple Music.