Jo is responsible for Artist Liaison and PR and marketing at Shrewsbury Folk Festival. Her role involves programming, contracting and advancing artist appearances at the festival as well as external promotion including social media, website, PR and digital.

The Shrewsbury Folk Festival 2026 takes place at the West Midlands Showground from August 28–31, 2026, offering a premier family-friendly weekend of folk, Americana, and world music. It features multiple stages, workshops, dancing, and on-site camping, attracting thousands to Shrewsbury over the August Bank Holiday.