Marc Botte is a Cape Breton-based entrepreneur, marketer, and community builder with over 13 years of experience across tourism, digital marketing, and event production. As Chief Marketing Officer and Partner at 902 Advertising Group in Sydney, Nova Scotia, Marc and his team connect businesses with their customers through digital marketing, LED billboard advertising, video production, graphic design, and mobile app development.

Marc is also the founder and operator of Cape Breton Tour Company, delivering signature shore excursions — including the Waterfront Lobster Boil, Music & Mussels, and the Chef-Led Membertou Medicine Walk — to over 6,000 cruise passengers annually in partnership with Holland America, Norwegian, Royal Caribbean, and Princess, among others.

As Board Chair of the Cape Breton Music Industry Cooperative (CBMIC), Marc is a passionate advocate for the region's music community and its artists on the national stage.