Pilvi Keto-LeBlanc is the Executive Director of Friends of Writers at Woody Point Inc., stewards of the Woody Point Heritage Theatre — a landmark 19th-century venue in Gros Morne National Park and one of Newfoundland's most distinctive performance spaces.

The organization's flagship event, Writers at Woody Point, is one of Canada's most celebrated literary festivals, presented alongside a growing year-round program that includes Comedy at Woody Point, the Sonic Harvest Sessions, Summer Concert Series, and a digital storytelling series.

Music is central to the organization's programming, with past performers including Gord Downie, Serena Ryder, Sarah Harmer, Jeremy Dutcher, Joel Plaskett, William Prince, Aysanabee, Ed Robertson, and Alan Doyle. In her role, Pilvi oversees programming development, financial stewardship, grant funding, sponsorship, and strategic planning in collaboration with her small but mighty team. She leads partnerships with Qalipu First Nation, Parks Canada, and regional arts organizations, and is currently guiding the organization towards its 25th anniversary while seeking music and programming partnerships for the Heritage Theatre for 2027 and beyond.