Sarah Lycan-Lang, Tour Marketing & Logistics Manager, has been working at Coalition Music in Toronto for over five years. She works with all roster artists including Simple Plan, Ikky, Amanda Marshall, LØLØ, and Preston Pablo on marketing strategy and execution whether it’s for local club shows or international headlining tours. Her responsibilities include everything from show contracts to agent and promoter relations. She was first hired as Coalition Music’s Marketing Assistant where she focused on artist publicity coordination and office logistics. Sarah started her career in advertising as a digital marketing strategist prior to transitioning to the music industry.