ECMA Strategic Planning: Work plan & Timeline

ECMA has partnered with 21FSP Advisory Inc. to create our new five-year strategic plan. As this exciting process gets underway, we’d like to share our work plan and timeline, which is already in motion and will continue through 2025.

In the coming weeks, we’ll be reaching out to our community to hear your voices and ideas. Your input will help shape the direction of ECMA and ensure our plan reflects the needs and priorities of the East Coast music scene.

Our goal is simple: to gather broad, meaningful input from across our membership and community to help build a five-year plan that strengthens a thriving, inclusive, and resilient East Coast music industry.

Here’s what the roadmap looks like:

WORKPLAN AND TIMELINE

• PHASE 1: PROJECT INITIATION (JULY 29 – AUG 5)

  • Project launch meeting

  • Initial Engagement Planning

  • Project Initiation Document

• PHASE 2: DISCOVERY (AUG 5 – SEP 30)

  • Initial discovery session with senior management

  • Initial discussions with board members

  • Case studies, trends analysis, alignment analysis

  • Key findings briefing

• PHASE 3: ENGAGEMENT (AUG 5 – SEP 30)

  • Engagement Plan

  • Stakeholder engagement

  • What We Heard briefing

• PHASE 4: STRATEGIC FRAMEWORK DEVELOPMENT (OCT 1 – OCT 31)

  • Framework development

  • Facilitated Session

• PHASE 5: STRATEGIC PLAN DEVELOPMENT (NOV 1 – NOV 30)

  • Strategic Plan Development

  • Implementation and Monitoring Plan

  • Submission of Strategic Plan / Refinements / Finalization

• PHASE 6: PRESENTATION AND LAUNCH SUPPORT (DEC 1 – DEC 19)

  • Presentation Development

  • Communications campaign support