2024 ECMA Conference Workshops & Pre-Registration Links
Each year the ECMA Industry Conference offers workshops and mentorship programs both in advance of the ECMA event and during the main conference. Below are current workshops and sessions accepting registration.
PROMOTION 101 IN 2024: WHAT, WHO & WHY?
More than ever artists are doing more for themselves without the support and guidance of major and independent labels. In this 2-hour session Samantha Pickard, President of Strut Entertainment, a leading PR, talent management and event firm, will cover what the best next steps are when considering promotion in 2024. When releasing new music, artists consider radio promo, digital marketing, social media and public relations. We will dig into budgeting for these costs and service providers. We will also discuss when the right time is for these services regardless of genre and how brand partners can play a role in your promo needs.
This session will take place in Charlottetown on Friday, May 3 at 1:00 PM.
Deadline to apply is May 1, 2024.
NEW! EMERGING ARTIST INITIATIVE
BUILDING A FOUNDATION FOR A CAREER IN THE MUSIC BUSINESS
The Emerging Artist Initiative is an intensive seminar that will introduce artists with the necessary skills and strategy to develop their art into sustainable music careers. Led by industry leaders Evan Newman and Steph Pronk, the seminar will cover audience development and engagement through effective release strategies, building a team, the foundations of starting a business, touring strategies, revenue captures, and utilizing streaming services.
The seminar will use real-time scenarios provided by participants, conducted in a collaborative environment, where artists can share their own experiences and seek guidance and strategies to navigate the music business and accelerate their careers.
This session will be taking place in Charlottetown on Friday May 3 and Saturday May 4 from 11:00AM-1:00PM.
MUSIC IN MOTION SYNC SUMMIT: MUSIC SUPERVISION MIND MELD MENTORSHIP
“All You Ever Wanted to Know about the SYNC world – and can ask !”
The interactive mentorship will explore various layers of the craft of music supervision and how the job relates to you: the artist, manager, label, publisher or the 'music supervisor in training’.
Michael Perlmutter, Music Supervisor at instinct entertainment will take you behind the scenes and look at the music supervisor’s creative process, explore scenes in detail, and break down a script. He will discuss creative collaborations and the process of working with Producers and Directors, break down business concepts, define terms and rights of deals, discuss negotiation techniques, explain how to get songs Sync-ed, and 'blue sky' the future of Sync for you. Michael will also be joined by Tony Scudellari, Senior Vice President, Television Music at Sony Pictures Television to share his perspective working with music at a major television network.
This session will be taking place in Charlottetown on Thursday May 2 from 11:00AM-1:00PM.
