As the Head of Video & Audience Development at Believe in the UK, Alice guides artists and labels through the noisy online landscape, advising on content strategy, platform best practice and effective rights management. Alice is a digital strategist, a marketing expert, an educator, and a content and branding specialist with a strong track record for leading successful teams globally. Music is in her DNA and her passion has always been to amplify the visions of the artists and teams she supports.