Nicole established AIM in 2010. In addition to booking artists across Canada, she provides career consulting, panel moderation, meeting facilitation and guest-lecture services. She is co-chair of Ontario Creates’ Music Industry Advisory Committee and is a board member of Ontario Presents. The AIM booking roster includes, Amanda Rheaume, Brooks & Bowskill, Chuck Copenace, Kelly Bado, La Nef: Sea Songs & Shanties, Leahy, Leala Gilday, Mimi O’Bonsawin, Ndidi O, Pretty Archie, Sechile Sedare, Shanneyganock, Silver Wolf Band, Stephen Fearing, Suzie Ungerleider, The Fugitives, The Hello Darlins, The North Sound, The Pairs, The Western Swing Authority, and Treasa Levasseur.