Peter Toh
Export Buyers
Position: Executive and Artistic Director
Company: Afrofest/Music Africa of Canada - Toronto, ON, Canada
Website: www.afrofest.ca

Peter Toh is an entrepreneur, business consultant, and cultural advocate with extensive experience across multiple high-profile organizations, including the Government of Canada, Ryerson University and currently, Music Africa of Canada Inc.

An MBA graduate from Ryerson University, he has served as Executive and Artistic Director of Music Africa of Canada Inc., the organization behind AFROFEST—the largest free African festival in North America since 2016 and has overseen significant growth, presenting AFROFEST events in six other Canadian and international cities and engaging over 400 African artists annually from around the globe.

Peter is part of the team that developed www.stagevibes.com – a platform which aims to aggregate the profiles of artists and talent within the entertainment industry making them easily searchable. His leadership has strengthened both the financial foundation and community reach of Music Africa, solidifying its position as a key player in the global promotion of African culture and talent.



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