Samantha Pickard brings a vast understanding of the Canadian & Australian music industries to Strut Entertainment. A 34-year industry veteran Samantha has executed hundreds of publicity campaigns, & events including G'Day Toronto for Tourism Australia, the Rolling Stones, Walk Off the Earth, the Taylor Swift, Lauv, The Weeknd, Rush, Marianas Trench, Finneas, Carly Rae Jepsen, Jungle, Lainey Wilson, Girl In Red, The Trews & Dita Von Teese.

Since Strut was founded in 2006, it has become one of Canada’s premier publicity, management & event firms. Boasting a diverse array of clients ranging from music acts, lifestyle brands, to actors & celebrity tastemakers. A former board member of CARAS (The JUNO Awards) & of CMAOntario, she is a sought-after speaker & mentor & has worked with MusiCounts, The SOCAN Foundation, Music Yukon, MetalWorks, Music Publishers Canada & she is also a long-term mentor for Canadas’ Music incubator & founder of the new STRUT VIP membership division of Strut.