Sherry Sinclaire has been working in the Canadian music and entertainment industry for over 25 years, with more than a decade focusing on digital content. Since 2016 Sherry has been operating and running her own company, Sinclaire Creative Solutions, which offers business strategy, label management and marketing solutions, as well as, digital content delivery and rights management. Currently, Sherry is working with CMRRA (Canadian Musical Reproduction Rights Agency) as Director of Communications and Industry Relations. Previously working at companies like Bell Media, TELUS, Virgin Records, MCA/Universal Concerts (now Live Nation) and TicketMaster has allowed her to develop relationships throughout the recording, concert, radio, press, television, film, and telecom industries. Sherry's skills in partner management, marketing, promotions, event management, digital content and business strategy; gives her the rare advantage of understanding how the industry works with content partners.