Alliance of Art & Commerce Track
Often feeling like they are at odds, sessions under the Alliance of Art & Commerce track will look at the business of music. There is something for artists and industry members at any stage of their career.
Please note some session require pre registration. Those links are provided below.
NEW! EMERGING ARTIST INITIATIVE - BUILDING A FOUNDATION FOR A CAREER IN THE MUSIC BUSINESS
Friday, May 3 & Saturday May 4
11:00AM - 1:00PM
Delta Prince Edward - Elm Room
Facilitators: Evan Newman, Stephanie Pronk & Darryl Smith
Pre-Registration Required - CLOSED
The Emerging Artist Initiative is an intensive seminar that will introduce artists with the necessary skills and strategy to develop their art into sustainable music careers. Led by industry leaders Evan Newman and Steph Pronk, the seminar will cover audience development and engagement through effective release strategies, building a team, the foundations of starting a business, touring strategies, revenue captures, and utilizing streaming services.
The seminar will use real-time scenarios provided by participants, conducted in a collaborative environment, where artists can share their own experiences and seek guidance and strategies to navigate the music business and accelerate their careers.
MODERN MUSIC MANAGEMENT: BE A SWISS ARMY KNIFE PT 2
Friday, May 3
1:30PM - 2:30PM
Delta Prince Edward - Birch Room
Speakers: Tim Des Islets, Sheri Jones, Rose Cousins & Kyle Cunjak
The role of the artist manager is constantly changing and we want to continue the conversation that was started at the 2023 ECMAs in Halifax. Traditional artist management is anything but traditional at this point, requiring the manager to wear more hats than ever before. This panel will look at and discuss the current role and responsibility of artist managers and more.
MAXIMIZING YOUR PERFORMANCE REVENUES & ASSET PROTECTIONS
Saturday May 4
9:30AM - 10:30AM
Delta Prince Edward - Aspen Room
Presented by Canadian Federation of Musicians
Speakers: Humbert Martins, David Owen & Cathy Lee
Moderator: Liana White
Join us for an educational infusion over coffee and morning snack, as you are guided through the process of diversifying your revenues. This panel of experts will introduce musicians to various revenue streams which are in addition to standard copyright royalties, teach musicians how to build their pension & highlight various asset protections available to musicians.
DEFINING A VISION FOR YOUR CAREER THAT IS AUTHENTICALLY YOU
Saturday, May 4
2:15PM - 3:15PM
Delta Prince Edward - Elm Room
Moderator: Samantha Pickard
Speakers: Irish Mythen, Morgan Toney & HARMZ
Your music is a unique expression of who you are - but can you clearly define it? Casting a vision of what your music career looks like is also an important part of defining who you are and what you want to be. Without a clear vision, how do you ensure that you maintain your authenticity when external pressures try to push you to be someone else? Hear from some East Coast artists who bring a unique perspective to what success looks like for them and how they have worked to keep true to who they are.
