BLOG: A Guide to ‘Tune-up’ Your Social Media Presence Before the 2024 ECMAs

It’s 2024. We have Facebook, Instagram, TikTok, YouTube… the list goes on! With all these platforms, and the introduction of new features, like Reels and Stories, it's easy to feel lost.

Each platform comes with its own set of features and functionalities, from Facebook's community-building capabilities to TikTok's viral potential with short-form video content.

There aren’t enough hours in the day to put 100% of your effort into 100% of all social media platforms, so where does that leave you? This guide will provide some clarity on which social media platforms truly matter in 2024 and how you can maximize their effectiveness in the music industry.


While it may not be the trendiest platform among the younger generations, Facebook remains a powerful tool for connecting with fans, promoting events, and building your audience.

Meta Business Suite, the advertising platform it shares with Instagram, also offers targeted marketing options that can help you reach new listeners, publicize events and identify opportunities for growth.

Pro-tip: Facebook Groups can help you foster community engagement and build a dedicated fanbase. Create a group for your fans to discuss your music and interact with you directly and between them, fostering a sense of community.


As the go-to platform for visual storytelling, Instagram is essential for showcasing your music, sharing behind-the-scenes content, and engaging with your audience through Stories, Reels, and even Live streams.

With Reels (vertical videos of up to 3 minutes) you have the opportunity to reach a broader audience and increase engagement. Share snippets of your latest song, showcase your artists as a manager or take part in a fun trend/challenge. Reels offer endless possibilities for connecting with your audience in an authentic and entertaining way.

Pro-tip: Hashtags are not as relevant as they used to be on this platform. Instead, make sure you have keywords on your caption. You can still use hashtags to group your content under a topic or event (i.e. #ECMA2024), but don’t use more than 3-5 hashtags.


This platform took the world by storm with its short-form, compelling videos that every other social media channel has been trying to replicate, and music is a big part of it!

While it may seem daunting at first, TikTok offers unparalleled reach and discovery potential for creators. Utilize trending sounds, challenges, and creative editing to showcase your music and personality, and watch your audience grow.

Pro-tip: Share your TikTok videos to Instagram as a Reel and/or to YouTube as a Short to maximize your content across all your platforms.

*Instagram Reels can be up to 3 minutes and YouTube Shorts no longer than 60 seconds.


The second-largest search engine after Google, YouTube is the go-to spot for longer form videos like music videos, live performances, and behind-the-scenes content.

Plus, with the rise of YouTube Shorts, creators can now tap into the platform's massive audience with short, catchy videos, more similar to videos on TikTok and Instagram Reels.

Pro-tip: Use an eye catching thumbnail that will draw people to your content! Limit the amount of text to make it readable in all devices.


The professional networking platform is often overlooked in the music industry, but LinkedIn provides a valuable space for connecting with industry professionals, sharing career updates, and establishing yourself as a leader in the music industry.

Whether you're seeking collaborations, opportunities to export your music or simply looking to expand your network, LinkedIn can be a powerful instrument in your social media toolkit.

Pro-tip: Engage with relevant posts shared by your network a few days a week to stay top-of-mind when they need you.

Preparing for the ECMAs

Navigating all these platforms can be intimidating.

Join us for our upcoming virtual pre-conference Social Media Tune-up session, hosted by Emily Vincent, Director of Social Media for Believeco, as we cover the basics of the social media space.

Happening on Wednesday, March 27, from 12:00 to 1:00 PM (AST), Emily will share best practices for creating and maximizing your online presence. Whether you're a seasoned social media pro or just getting started, this workshop will help you assess and tune up your social presence for all your showcases and networking opportunities at ECMA 2024.

Don't miss out – register by March 25 to secure your spot!

For more information about this year’s ECMA Industry Conference, click here.

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