Building an Audience Track
Sessions under this track will introduce artists and industry to strategies that will help to expand and reach audiences including content planning for social media, building a release strategy, promotional plans and touring in Canada.
Please note some session require pre registration. Those links are provided below.
HOW TO DEVELOP A VIDEO & AUDIENCE DEVELOPMENT STRATEGY
Thursday May 2
2:30PM - 4:00PM
Delta Prince Edward - Aspen Room
Facilitator: Alice McLean
Learn how to build an online strategy with Alice McLean, Head of Video & Audience Development at Believe. Alice will walk you through how to maximize your video content across YouTube, Instagram, and TikTok in order to drive new fan discovery and connect with fans internationally. In this session, you'll learn best practice for each platform and how to optimize your channels and content. Additionally, we'll go through the importance of rights management and how to effectively monetise your YouTube channels.
RELEASE STRATEGY & PITCHING FOR PLAYLISTS
Thursday May 2
4:00PM - 5:00PM
Delta Prince Edward - Aspen Room
Facilitator: Adam Bentley
Adam Bentley, Founder of music marketing company Auteur Research, will take you through key elements for building a long-term release strategy. Covering everything from foundational planning and distribution best practices, to how to augment organic reach with third-party playlist pitching, online press and digital marketing.
PROMOTION 101 IN 2024: WHAT, WHO AND WHY?
Friday May 3
1:00PM-3:00PM
Delta Prince Edward - Ash Room
Facilitator: Samantha Pickard
More than ever artists are doing more for themselves without the support and guidance of major and independent labels. In this 2-hour session Samantha Pickard, President of Strut Entertainment, a leading PR, talent management and event firm, will cover what the best next steps are when considering promotion in 2024. When releasing new music, artists consider radio promo, digital marketing, social media and public relations. We will dig into budgeting for these costs and service providers. We will also discuss when the right time is for these services regardless of genre and how brand partners can play a role in your promo needs.
RELATIONSHIP BUILDING IS CAREER BUILDING - TWO ARTIST CASE STUDY
Saturday May 4
1:15PM - 2:15PM
Delta Prince Edward - Aspen Room
Presented by Atlantic Presenters Association
Speakers: David Myles & Jah' Mila
Moderator: Skip Taylor
Join us for a conversation with two East Coast artists, led by moderator Skip Taylor (OSAC) as they share the value of Showcasing and Contact events and their potential impact on your career development. Beyond your performance, these gatherings present invaluable opportunities to build long lasting relationships with presenters and their communities, a key factor to growing your audience and markets.
